The first true self service grocery store in the United States opens in Memphis, Tennessee. The store official name was Clarence Saunders' Piggly Wiggly Corporation and Clarence Saunders was the founder. He introduced a totally new approach to shopping as well as price-marked items, and franchising.
Sounders lost control to investors in the 1920's and the direct corporate lineage was broken as the business went through several corporate changes, resulting in the brand now being own as by Piggly Wiggly LLC, an affiliate of C&S Wholesale Grocers. All current stores are independently owned and operated under the Piggly Wiggly franchise model.
