The id and the nudge: where Freud meets behavioural economics || by Briana S Last :: Psyche

"We are not perfectly rational. This is obvious to anyone who has eaten more than their fill, exchanged harsh words with a friend, or taken the wrong turn on their morning commute. Less obvious, though, are the ways in which our thoughts, feelings and choices are systematically biased. Behavioral economics, a field that bridges insights from social
psychology, cognitive science and economics, emerged in recent decades
to explain the constraints on human rationality"...  Read more