Some years ago I had a new neighbor and her husband buy the old schoolhouse next to the fire station up the road. Cute place, nicely restored by a glass artist friend who wanted to move to Portland to seek fame and fortune in the big city. Not that we’re the official Welcome Wagon of the South End, but we invited our newcomers over for dinner, got to know them over the following year and were surprised when we saw the For Sale sign on the front yard and their furniture gone. They had had grand plans for establishing a Tea Shop for her and a furniture shop for him on the island.

Okay, people come and go on the turbulent South End, for various reasons ranging from lack of health care in their proximity to the long and dreary winters. The grass is definitely greener here but folks get tired of mowing it. I get that. But what I didn’t get was these new found friends picking up and leaving without a fare thee well or a wave goodbye. Kind of makes a guy like me wonder if my judgement of folks is a waffle or two shy of breakfast.

Jump forward a couple of years and we’re on Orcas Island, wandering the tourist town of Eastsound when we pass by a little tea shop called, interestingly enough, Schoohouse Tea, a little too coincidental for my place in the cosmos, so naturally I want to go inside and see who’s behind the register. And yeah, it’s our old neighbor, more than a little embarrassed to be ‘discovered’ but after a few hems and haws and muted apologies over their fast escape velocity from the South End, she tells us the island just wasn’t spiritual enough for her tastes. Orcas, well, they’re basically refugees from the 60’s and she felt a kinship there she never got from us back on Camano, the island without a soul.

All righty, I guess the South End wasn’t her cuppa tea. We said good to see ya, good luck with the shop and your life, we got to catch the ferry back to perdition. Now the story might have ended here … except … a year later who should roll back into our little hellhole, the one without spirituality, but m’lady from the Age of Aquarius, building a house half a mile south of us. And better yet, she’d become a real estate broker!

I don’t pretend to be a guru of South End spirituality but c’mon, selling off our Paradise parcel by parcel, helping to clog our neighborhood with new traffic, cutting down the forest for McMansions, earning a living this way, trust me, that is not on the roadmap to Nirvana. And if we lacked soul before, I doubt selling used cars or real estate is going to bring us any closer to Shangri-La-La land. Money talks, they tell me, but not as loud here on the South End. That, I think, might be the key to our spirituality, what little we still have.

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When you start a new business, it’s important to branch out and integrate with your local community. Your friends and neighbors are not only potential customers but also collaborators and brand ambassadors. Here are some tips for forming a successful new business and connections.

Establishment

Before you head out and begin to shake hands, it’s important to get the fundamentals of your business right. If you’ve recently moved to the area, it’s important to ensure that all of your paperwork is in order - this means setting up your business structure, bank account, registering for taxes, securing web domains, applying for licenses & permits, calculating financial projections and, of course,
writing a solid business plan. Some of these are regional-specific (for example, business structure) meaning you’ll need to observe state regulations during proceedings.

A business plan is crucial for attracting investment in your business and for its long-term ambitions. You can use this document to structure, run and grow your business - detailing the company, its mission, competitors, structure, products, and financial requirements. There are plenty of resources online to help you nail down this important step.

Networking

Once you’re legal, the next step is to get the word out. It might fall outside of your comfort zone but going out and networking in person is still an important part of establishing yourself in the local community. A simple introduction goes a long way but it helps to go a step further. By giving a hand at community events, for example, you can contribute to a cause whilst developing a report with
potential business prospects. Or, by sharing your services, you’ll be getting the word out about your business and lending help to those who need it.

Almost as important as your physical presence is your digital one. Take the time to reach out and connect with those in your local community via social media on Instagram, Facebook, and Linkedin. You may find it helps to join some of the local groups and just engage in conversations/introduce yourself (although it helps not to make discussions so business-centric).

Marketing

Even with the word out, promoting your business takes precedence if you want to establish yourself in the minds of your local community. Marketing can help with this and encompasses everything from designing a standout logo to paying for advertisement. Often, it’s a good idea to start small with placements in local newspapers, free samples in other shops, sponsoring local events, or even hiring out nearby billboards. The key here is to get yourself as thoroughly involved as possible.

If you have the budget, you may also decide it makes sense to pay for online pay-per-click (PPC) campaigns or with Google placements. Digital marketing is one of the most cost-efficient ways to promote your business and it can help you to expand your reach across the whole community and beyond. Especially in sparsely populated areas of the country, it can be difficult to get eyes on your product but with smartphones and social media, you can tactically place your brand in a digital space where it’s bound to be seen.

In business, having the locals on your side is an advantage that is difficult to measure. If anything goes wrong or if you need a helping hand, you can be sure that your neighbors have your back. Just make sure that whatever goodwill you receive is reciprocated.

Author: Linda Chase of AbleHire.org. Able Hire's Mission is "Helping people with disabilities build rewarding, successful careers."

Kudos 365  is the place to post about your local Community events and activities or to share your photography, art, or other expertise.

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This year marks the 23rd year that artists on Camano Island and Stanwood have invited the public into their studios and galleries to share their creativity and love of art and community. The studio tour has become the biggest tourist event on the Island, attributed to a growing artist community with nearly 100 members of the Camano Arts Association. Download the brochure 

"While there is still time to solve the climate crisis, time to choose BOTH a prosperous and sustainable future, and time to restore nature and build a healthy planet for our children and their children, time is short."

Earth Day is an annual event celebrated  on April 22 since 1970, to demonstrate support for environmental protection. It now includes a wide range of events coordinated globally by EarthDay.org

I’m not a violent man. But everyone has their breaking point. And I’ve reached mine. If you’re a homeowner, there are three certainties in life: your property taxes will go up, the roof will need to be replaced SOON, and with the first blossoms of Spring, moles will arrive in your yard.....Read more

Pi Day π (pi) is observed on March 14 (3/14 in the month/day format) since 3, 1, and 4 are the first three significant digits of π. Pi (π) Day has become an international holiday, celebrated live and online all around the world. 

What is π anyway? Divide any circle’s circumference by its diameter; the answer (whether for a plate or a planet) is always approximately 3.14, a number represented with the Greek letter π. Mathematicians have been calculating π’s digits with more and more accuracy and have discover they go on literally forever, with no pattern.

(Sadly, the following story is completely true.) As I age, I routinely am reminded that my body – and my brain – are slowing declining. I will never again grace the cover of People Magazine’s Sexiest Man Alive issue, and I’m pretty, were I to have my IQ re-evaluated, it would no longer be anywhere near 250........Read more

Recently, my wife and I joined two other couples for a two-week vacation to see all five of Utah’s national parks. Utahns like to refer to them as “The Mighty Five.” I prefer to call them “a complete waste of time.”
Oh sure, if hiking in stunning, majestic outdoor scenery among 2,000 foot cliffs created 65 million years ago, where once an inland sea covered everything, and climbing up to gaze out on stunning panoramas unlike anything you've ever seen in your life is your cup of tea, then, perhaps you might actually enjoy this experience.
But if you ask me, they don't live up to the hype. The Wi-Fi was non-existent, and good luck finding a Starbucks anywhere along the trail. Read my complete evaluation and decide for yourself.

I was at the opening of new works by one of our local oil painters at
the South End Fine Art Gallery and Expresso Shoppe. As always it’s a
guaranteed large crowd, mostly us artists and a few of our friends and
occasionally a patron or two. Regina, the gallery owner and latte
barista, always provides liberal winepours and enough hors d’oeuvres to
hold back rickets among the starving artists another week or so.

I was admiring a fine piece titled, tantalizingly enough, “Sailboat at
Sunset #56”, one of a series I’m guessing of at least 56 or more, when a
couple jostled me out of the way for a better view. I didn’t really
mind moving on, after all, there were plenty more similar offerings, but
the gentleman of the pair had caused me to spill my merlot onto the
sleeve of my last presentable Goodwill shirt, then gave me a cursory
‘scuse me,’ that sounded vaguely like ‘sue me’ before steering his
companion and her jangling earrings into the appropriate viewing angle. A
moment later they were discussing perspective and complimentary
colorations, the expressively bold brushstrokes of the sails, the
minimalist way the artist had captured the shimmer of the sea, and of
course, the price, anything BUT minimalist.

“I may not know art, ”my jostler said, sipping daintily on a white wine from his plastic
glass, “but I know what I like.” He was quite pleased at this knowledge,
no doubt gained with considerable effort. His companion wagged an
earlobe with a windchime banging to life, evidently in total agreement
with both of us on this aesthetic declaration.

I guess I was still miffed about the impromptu dye job on my best shirt, or maybe it’s just
a character flaw deeper than any fabric stain, but I smiled winningly
and said out of the cerulean blue, “I don’t know much about
biochemistry, but I sure know a good clone when I see one.” This caused
some raised eyebrows, a rolling of the eyes and the beginning of distant
alarm bells that would soon drown out the jangling jewelry. For good
measure I added, “I don’t know much about history either, but hey, I
love a good war. I know what I like.”

So okay, I cost Regina a commission and I should feel bad about that. Probably cost the artist a
sale and I should feel worse about that, but I don’t. I do happen to
know something about art, and I know what I don’t like. I guess it’s
okay to buy what you do; I just don’t think we should be proud of our
ignorance. Then again, what the hell do I know?

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As a card carrying bleeding heart snowflake liberal, I watch with bemusement the hair-on-fire panic of my fellow commies who seem to be predicting the end of the world as they know it and the demise of all things progressive. The 3.5 trillion dollar Build it Better budget, surprise surprise, is a political football. My socialist pals are wringing their collective hands, cursing the two senators who are roadblocking the bill and all the Republicans who refuse to raise the debt ceiling, hoping the Dems will take the blame for the deficits of the past, oh, couple of decades.

I admit that I gnash my teeth and pound my fists but when I calm down I try to remember we sent Trump into exile down at Mar-a-Lago to hold court with his jesters and funders, plotting a return from that grave in 2024. I expect he’ll either be in federal prison by then or his hopes for another grand entry down the T. Tower escalator will be more than likely a grand jury, just one more prediction that crashes and burns. Meanwhile, back at the sausage factory, a package will be emerging from this Congress, one that may not have 3.5 trillion as a price tag but will more than likely legislate provisions for more health care, maybe even dental, possibly prescription drug cost reductions, child care, subsidized community college tuition, climate change provisos, rural internet, all this and more. What we down here on the South End call a liberal agenda, one coming to a theater near all of us.

So maybe it won’t be a total Green New Deal and maybe it won’t be single payer national health care and probably it won’t make everyone happy, but … geez, c’mon, we’re swerving to the left in an electric car. Who knows, we might even tax the rich and the corporations that don’t pay their fair share. Quit yer crying, I say, and stop expecting perfection. Progress isn’t a bad alternative.

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