Nowadays, starting a professional photography business has never been easier. Technology has made cameras and camera gear much higher in quality, and available at a much lower price. Social media has made it possible to share your new business with friends and family, and instantly drum up a small but solid base of business. So why isn’t everyone rushing to start a photo business?
On the other hand, it is also a very difficult time to start a photo studio. Because of technology and social media, along with other factors, the number of professional photographers is increasing every year.Competition is becoming much more fierce, and with that comes less shoots to go around for every photographer.
Easy or hard, there are some tried and true strategies and tactics that you can use to start your photography business. While it might not be easy, sticking to the task at hand will be your greatest ally.
Before you run down to register your business with the county, it is vital that you sit down and plan. Without a plan, you make it a lot harder on yourself to succeed. Here are some of the things you need to include in your plan:
What camera gear will you need?
What marketing material will you need (business cards, sample product, etc)?
How will you get clients?
How will you market yourself?How much will you charge for your services?
How will you share the finished product with clients?
Where will you work from?
These are only a few of the questions you will need to answer, but you get the picture. Putting together a plan forces you to think about how you will start, grow, and sustain the business.
In the beginning, most photographers market their new business to their friends and family. This is a great (and affordable) way to start your business. Often times, your friends are your perfect target market.And, they will know others that are similar to them.
There is so much more to starting a business than just finding clients, though. You need to think through the entire workflow from start to finish. From the moment you acquire a client, to the final product that you hand them, you need to outline the process. Having a system in place will ensure that you provide the same amazing experience for each and every client.
Don’t forget to think through the business side of your new photo studio. Make sure to look into the legal and tax ramifications of starting a business, and follow the rules your local and national government have put in place. Usually, you need to register your business and start paying monthly, quarterly, or yearly taxes.
For more tips and trick, read this comprehensive article put together by ShootDotEdit on starting
your photography business.